Growth & AI Visibility Consulting
Surge Council is a strategic growth consultancy helping B2B and consumer brands uncover hidden revenue, optimize their marketing operations, and get found in AI search tools like ChatGPT, Claude, Perplexity, and Gemini.
15+ years scaling growth at Fortune 500 companies and high-growth startups
Now accepting select engagements
Bring senior growth and marketing expertise into your team without the commitment of a full-time hire.
We work with B2B SaaS companies, growth-stage brands, and marketing teams that need a strategic partner to uncover new revenue and master AI visibility.
Four focused ways we help teams find growth and get chosen.
Find the revenue you're leaving on the table, and what to fix first.
Reach the accounts that actually convert, with messaging built on data.
Cut tool sprawl and make your stack measurably drive revenue.
NEWGet found in ChatGPT, Perplexity, and Gemini — the new search layer.
When someone asks ChatGPT for the best solution in your category, AI chooses which brands to mention. If you are not showing up accurately, you are missing visibility in the biggest search shift since Google.
See how your brand appears across the AI platforms buyers now use to make decisions.
We optimize for
Ways to work together
Start with a focused question, a defined transformation, or experienced leadership embedded alongside your team.
Focused assessment
Best fit: For brands that need to understand how they appear across AI search and where competitors are winning.
Defined-scope audit with an executive readout
Discuss This EngagementDefined project
Best fit: For marketing teams facing stalled growth, fragmented data, or an underperforming technology stack.
Collaborative strategy sprint for your team
Discuss This EngagementEmbedded leadership
Best fit: For companies that need senior growth leadership without adding a full-time executive role.
Ongoing fractional or advisory engagement
Discuss This EngagementSelected client outcomes
Engagements begin with the business challenge, align teams around practical action, and measure the outcomes that matter.
Challenge: uncover overlooked revenue opportunities and prioritize the highest-value actions.
Action: sharpen audience strategy, channel focus, and the path from interest to conversion.
Outcome: stronger brand presence across monitored AI answers during an early engagement.
“Surge Council helped us uncover revenue opportunities we did not even know existed. The data-driven approach transformed how we grow.”
These are selected outcomes from prior client work. Results vary based on company context, implementation, market conditions, and engagement scope.
Questions
What teams ask most about growth strategy and getting found in AI search.
AI visibility (also called generative engine optimization, or GEO) is about how your brand appears when people ask AI tools like ChatGPT, Perplexity, and Gemini for recommendations. Traditional SEO optimizes for ranked blue links on Google; AI visibility optimizes the content, structure, and entity signals that language models draw on when they generate an answer and decide which brands to mention.
We focus on the platforms your buyers actually use to make decisions, primarily ChatGPT, Perplexity, and Google Gemini. We benchmark how you appear across each, then optimize content and structured data so you are represented accurately and consistently.
A visibility audit delivers findings and a prioritized action plan within the engagement itself. Measurable movement in AI mentions and growth metrics typically follows over the weeks after implementation begins, depending on your starting point, category competitiveness, and how quickly changes ship.
B2B SaaS companies, growth-stage brands, and in-house marketing teams that need a senior strategic partner. Engagements range from a focused audit to a defined growth and MarTech sprint to embedded fractional growth leadership.
Every engagement starts with a short conversation about your goals and current challenges. From there we scope the right format, a defined-scope audit, a project sprint, or ongoing advisory, and share a proposal with clear deliverables. Pricing depends on scope, so the best next step is to book a consultation.
Share a few details below to request an initial visibility review. Looking for fractional leadership or a defined project instead? Book a consultation.