About Surge Council
Our Story
We believe growth happens when data meets strategy. Surge Council was built to help businesses like yours uncover opportunities and accelerate impact in an ever-changing digital landscape.
Who We Are
Surge Council is a strategic growth consultancy built by marketers, for marketers. We started with a simple observation: businesses have amazing stories to tell, but they're often stuck using generic strategies that don't match their unique value.
Our origin story matters because it drives everything we do. We don't believe in one-size-fits-all solutions. Instead, we dive deep into your business to understand what makes you different—then we build strategies around that differentiation.
Whether it's uncovering hidden revenue opportunities, building audience strategies that convert, optimizing your martech stack, or positioning your brand in the AI search era, we approach every engagement the same way: with curiosity, data-driven insights, and a commitment to real, measurable impact.
How We Work
Our approach is built on principles that keep us focused on what matters most: your success.
Sound Like You
We don't use corporate jargon or force you into a mold. Your story is what separates you from the competition—we help you tell it authentically.
Data Meets Creativity
Strategy without data is a guess. Data without creativity is just numbers. We combine both to build strategies that actually work.
Real Impact, Real ROI
We're measured by your results, not by vanity metrics. Everything we recommend is designed to accelerate growth and amplify your market presence.
Long-Term Partnership
We're not consultants who disappear after a project. We work with you to implement, optimize, and evolve your strategies as the market changes.
Founder & Growth Strategist
Meet Aaron Hazen
Aaron brings 15+ years of experience in strategic growth consulting and marketing transformation. His passion is helping businesses uncover their true value proposition and build strategies that drive real, measurable impact in competitive markets.
With a data-driven approach and deep expertise across digital strategy, marketing technology, and emerging platforms like AI search, Aaron has guided Fortune 500 companies and ambitious startups alike through complex growth challenges—managing $50M+ in marketing budgets and driving 3x+ revenue growth for his clients.
Areas of Expertise
B2B Growth Strategy
Multi-million dollar pipeline development and go-to-market optimization
AI Visibility & Search
Positioning brands in ChatGPT, Claude, Perplexity, and emerging AI search engines
MarTech Stack Optimization
Revenue operations alignment and marketing technology transformation
Audience Strategy
Data-driven audience segmentation and targeted messaging campaigns
Thought Leadership: Regular contributor to B2B growth publications; speaker on AI visibility and marketing strategy
Mission: Help ambitious companies become category leaders through authentic positioning and data-driven strategy
Our Commitment
We believe the way you tell your story online can make all the difference. With over 1.5 billion websites competing for attention, authenticity is your biggest competitive advantage.
That's why we focus on helping you sound like yourself—not like every other generic brand. We help you highlight your awards, recognize your team, and share your unique perspective. We do this because we know it separates you from the rest.
When you work with Surge Council, you're partnering with strategists who genuinely care about your success and are committed to building strategies that reflect who you really are.
Ready to Work Together?
Let's talk about your business and explore how Surge Council can help accelerate your growth.
Schedule a Consultation